When you want to influence change, you have to decide what you’re exactly trying to change. For that we need to identifying behaviors and more specifically vital behaviors. Vital behaviors are specific actions that dramatically influence the outcome. There are two aspects of Vital behaviors: What to do? And how to do it?
Motivation and ability are two important factors in influence mastery: will and skill. When you want to influence human behavior, you first start with two questions:“Can I do it?” and “Will it be worth the effort?”
We further subdivide motivation and ability into personal, social and structural areas. That comprises the six sources of influence.
Personal Motivation is the source of influence that asks the question: Do individuals take personal satisfaction from doing the required activity? That is, does enacting the vital behavior itself bring people pleasure? If not, how can you get people (yourself or others) to do things they currently find boring, insulting or painful? In contrast, source
Personal Ability it means whether you can do? People need to implement vital behaviors. This source of influence focuses on discovering and learning the vital behavior. You need to develop proficiency through deliberate practice. You can turn your vital behaviors into your vital habits through your emotional intelligence.
Social Motivation comes from social approval. It is a very powerful motivational force. No resource is more powerful and accessible than people who make up our social network. Sometime change efforts call for a change in widely shared norms. Unconscious forces determine many behaviors and at times it is difficult to discuss the pros and cons of certain values. So it is necessary to work or these unconscious forces and discuss the discussable.
Social Ability the help from our friends network of relationships, with which we can work wonders. When used properly, it helps us to improve our results dramatically.
Structural Motivation concerns the rewards and punishments related to the change effort. Administering rewards and punishment is tricky. First, rely on personal and social motivators. When you do choose to employ extrinsic rewards make sure they are immediately linked to vital behaviors, do your best to reward behaviors and not merely outcomes. We would like to stick to rewards only as we are dealing with ourselves or loved ones. Or if at all we need to deliver punishment, it should be decent only.
Structural Ability, focuses on the environment. An Influencer always looks at how the environment helps or hinders the behaviors especially the vital ones. By examining the power of the environment, you amplify the opportunity for permanent change in behaviors. When the gadgets are included and things are rearranged in the environment, the outcome is influenced. Physical distances and proximity plays a great role in the positive outcome without any extra cost